Exhibition Stands
Exhibition Stand for Ousri: Making Cat Food the Main Event
Let’s face it, cat food isn’t the sexiest product on the shelf.
However, we successfully made it the main attraction at one of the year’s busiest expos. When Ousri, a bold and playful cat food brand, asked us to help them stand out, we accepted the challenge.
Ousri aimed to dominate the floor with an exhibition stand design that would draw attention both online and in person. Despite intense competition and a crowded venue, we set out to create a stand that would truly stand out.
The design was intended to be fun, immersive, and distinctly Ousri. We combined cat culture with pop art, family-friendly appeal, and vibrant neon accents. Each element, including glowing acrylic signage, oversized cartoon cats, strategic layout, and bold wayfinding, was made to increase foot traffic, encourage social engagement, and build brand affinity.
This wasn’t just a stand. It was a fully branded playground for pet lovers, parents, and curious kids alike. And yep, people loved it.
Creating an Immersive Exhibition Stand Experience That Brought Ousri’s Brand to Life
The booth featured Ousri’s signature palette of sunshine yellow, complemented by bold black, purple, and playful pastel accents. Character illustrations enhanced the visual attraction, while glowing floor signage and directional arrows guided visitors. Interactive photo opportunities with ring lights and product displays encouraged social sharing. The result was a space which felt immersive and met all functional requirements.
How Ousri’s Exhibition Stand Boosted Footfall, Social Engagement & Customer Excitement
We learned that effective design attracts attention, while exceptional design encourages engagement. Footfall exceeded expectations, social engagement increased significantly, and the brand gained more leads and positive feedback than at any previous trade show. As the client stated, “We’ve never seen people this excited about cat food.” Ousri’s stand not only drew a crowd but also proved the brand as a centrepiece of the event. Purrfection if you ask us!
What our clients are saying about Big CuCo Creative.
Wow, just wow! Thank you so much to your team!
“Our exhibition event was a great success, all thanks to the absolutely brilliant stand you designed and built for us. We were blown away at how great it looked, even our MD said he felt we had the best stand at the show. Thank you again for all your hard work and delivering such a fantastic stand.”
Hannah Grande
Marketing & Campaign Manager, Leica Camera UK
Big CuCo Creative's visionary approach transformed our event into a truly unforgettable night.
“What an incredible creative experience! The team at Big CuCo Creative truly outdid themselves for the Care Dorset awards ceremony. Their innovative and thoughtful approach created a night that was not only memorable but also perfectly captured the spirit of our organisation. We received so much positive feedback from attendees, and we couldn’t be happier with the results. We highly recommend them!”
Richard Radcliffe
Communications & Marketing Lead, Care Dorset
Our exhibition stand was a showstopper!
“The beautiful design instantly gave us the brand recognition we were looking for. It was so cool getting such positive feedback from everyone about the brand, the logo, and just the premium look and feel. We were seriously humbled by all the incredible feedback. Thank you for your support and assistance!”
Parmi
Founder, Juice A Day